2023 - Ongoing
Yahoo
Overview
Yahoo Creators is a new program giving writers a platform to share their stories with millions of Yahoo readers.
Role
Leading design for Yahoo Creators, designing a platform from zero-to-one that empowers writers and content creators to publish and grow their audience on Yahoo.
Feature Breakdown
My work spans the end-to-end experience, including the Creator Profile page, Onboarding flows, CMS experiences on mobile and web interfaces. The goal is to make it easy for creators to join, tell their stories, and connect with millions of Yahoo readers, while building intuitive tools that feel both scalable and personal. From strategy to iteration, I’ve helped shape how creators show up across Yahoo and how the platform supports their growth.
Business Impact
Yahoo Creators enables a two-sided value exchange: creators can earn money by publishing content that reaches Yahoo’s massive audience, while Yahoo generates revenue through ads placed alongside that content. By building intuitive onboarding, profile, and publishing tools, the platform lowers the barrier to entry for creators and incentivizes high-quality, recurring contributions. This not only diversifies Yahoo’s content ecosystem but also fuels ad-driven monetization at scale.
