2023 - Ongoing
Yahoo
Overview
Yahoo Creators is a new program giving writers a platform to share their stories with millions of Yahoo readers.
Role
I lead the end-to-end design for Yahoo’s first creator-driven ecosystem. Tasked with building this platform from zero-to-one, I define the product strategy and UX frameworks that allow independent writers to scale their reach using Yahoo’s distribution engine. My work focuses on balancing a high-volume publishing infrastructure with an intuitive, creator-first experience.
Project Breakdown
The Onboarding Experience
I designed a streamlined entry point for creators that manages the complexity of identity verification and financial setup. By simplifying the application and Stripe integration into a cohesive flow, I reduced the time it takes for a creator to go from an approved applicant to a published author.
The Publishing Interface
I designed a web CMS focused on clarity and speed. Rather than replicating the density of a traditional newsroom editor, I built a lightweight publishing tool that gives creators professional SEO and multimedia capabilities without a steep learning curve.
Identity & Audience Growth
To help writers build a brand within a legacy ecosystem, I developed the Creator Profile framework. This system provides a dedicated "home base" for creators on Yahoo, designed to convert casual readers into recurring followers through clear navigation and brand consistency.
Business Impact
The platform creates a two-sided marketplace where creators earn through a 50/50 ad-revenue share. I designed the transparency tools and dashboards that show creators their real-time performance and earnings, incentivizing high-quality, recurring content that scales Yahoo’s ad-driven revenue.
