2018 - 2020
Snap Inc.
Overview
Astrology in Snap was the first ever Astrology product on the platform. It explores the users personality profile, which in Astrological terms is a users ‘Birth Chart’ and their compatibility with friends.
Role
As the lead designer on Snap’s first astrology product, I was responsible for shaping the end-to-end user experience. From early research and feature definition to final UI.
Feature Breakdown
The product centered around personalized astrological content, including detailed birth charts, compatibility insights, and dynamic friend comparisons. We aimed to bring a playful, social layer to astrology within the Snapchat ecosystem, making complex concepts feel intuitive and shareable. My work included crafting flows, visual design, and collaborating closely with engineering, PMs, and content strategists to deliver a seamless, mobile-first experience that resonated with Gen Z audiences.
Business Impact
The astrology product became one of Snap’s most successful feature launches, onboarding over 28 million new users, increasing retention by 40%, and boosting snap sends to friends by 40%.
